4 Radio Ads
O2 - O2 Family
What is the advert for?
-The advert is to show you that they are solving your problem.
What is the main message of the advert?
-The main message of the advert is to solve a problem such as the insecurities you have as a parent about doing the right thing for your kids and family.
What different types of audio clips (Sound effects, music, etc) have been used and why?
-There were no sound effects or music used.
Are different voices used in the ad and why?
-Different voices have been used because using a famous and simple voice is much better and can help you increase your mind share.
In which location/s or situation/s is the advert set and why?
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Who do you think the target audience is for this advertisement?
-The target audience is people who have families.
Why would it appeal to the audience?
-It would appeal to the audience by that they are focused on one product, one message, one customer, and one key benefit to the buyer.
What do you think about the advertisement?
-I think that the advertisement is quite good and it will definitely help the buyers.
Could it be improved? If so, how?
Example 1: Dread Beat and Blood
This is a Documentary on dub poet and political activist Linton Kwesi Johnson from the turbulent streets of Brixton in the late 1970s. https://www.youtube.com/watch?v=YZoO2Iz9jLw
Listen to the extract, what is the poet telling us?
-The poet is telling us about the situation of the Black British youth in the inner cities in the late 1970s and early 1980s.
Some different people are speaking – what do notice about their voices?
-The man's voice and the voices of the students in that video are calm and quiet.
What different types of audio clips (Sound effects, music, etc) have been used and what do they add to the documentary?
-We can hear the music at the start of the video.
Who do you think the target audience is for this documentary?
Example 2: Battle 4 Brixton pt1
This provides more information on events at that time https://youtu.be/cCjZEZt3QKc
Listen to the video and write up a summary, what event is being described?
-There were as many as thousands of locals who fought a pitched battle with the police. Hundreds of officers were injured as fighting, looting, and burning filled Brixton's streets. It was an event that shocked the nation and race relations in Britain forever.
Some different people are speaking – who are they?
-The people who are speaking are a woman and a man who are telling us about what happened on that day.
What different types of audio clips (Sound effects, music, etc) have been used and how do you think they were obtained? What do they add to the documentary?
-The music at the start of the video is used.
In which different locations/situations were the clips recorded?
- The clips were recorded outside in the street to show what was happening.
Example 3: England's riots: 'It was off the scale'
Now listen to the audio in this documentary https://www.youtube.com/watch?v=d5lTTPvJLpw
Listen to the video and write a summary, what event is being described?
-The 2011 England riots, more widely known as the London riots, were a series of riots between 6 and 11 August 2011. Thousands of people rioted in cities and towns across England, which saw looting and arson, as well as mass deployment of police and the deaths of five people.
Some different people are speaking – who are they?
-The people who were speaking were involved in that situation and told us their different thoughts about this.
What different types of audio clips (Sound effects, music, etc) have been used and how do you think they were obtained?
-The sound effects and music have been used at the start of the video.
In which different locations/situations were the clips recorded?
-The locations where the clips were recorded were outside on the different streets which were full of people and police. People were screaming, shouting, and running around there.
Imagine you had put JUST THE AUDIO for this together –how would you go about making it? 100 words
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Who do you think the target audience is for this documentary? Who would listen to this?
-The target audience is people who are interested in watching the news and want to know more information about what is going on in different areas in London.
What do you think the audience may have learned from this documentary?
-The audience may have learned from this documentary that the riots of 2011 arguably represent the most significant civil disorder on the British mainland in at last a generation. Over four days, there were five deaths, injuries to dozens of police officers and civilians, and damage to property running into the tens of millions of pounds.
FIND OUT about The Guardian: Who is their Target audience?
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‘The Inbetweeners movie trailer’
What themes emerge from the narrative?
-The Inbetweeners movie trailer is a montage of short, sharp clips that outline a group of teenage boys' holiday.
Who is the target audience?
-These may be different views from different target audiences or from different opinions from everyone.
How are males represented?
-Males are represented as how they are trying to get with as many girls as they can. Another way males are represented is when Jay is in a bar with the others and he says "he doesn't want to get the fat girl", referring to one particular group of girls, this shows how they are about the girl's looks and image, rather than their personality.
How are females represented?
- The females presented throughout the film are considered more to be objects than anything else. Most of them dress provocatively, which you would actually expect in this sort of film - one where boys are trying to score as many girls as they can.
What is the ideology?
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Is the ideology misogynistic?
-No
How has representation of females in advertisements changed since the 1950’s?
-From the 1950s to the present, the portrayal of women in advertising has gone from objectification to lack of agency and portrayals of servitude, to objectification through an increased sexuality.
Lynx/Axe
What are the similarities and differences:
How are the genders represented?
-The woman is presented in the ad by just starting dancing and singing which is funny it creates humor and makes something that attracts people.
-The man is presented to do his work and then just stares at the woman who is dancing and singing.
In the ideology?
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The stereotypes?
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Mad Man
How are the men represented?
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Describe the roles of men compared to the roles of women.
Sony Adverts
Watch the following Sony Bravia Adverts:
1 Bouncing balls (2005) Watch in Hi-Res: https://www.youtube.com/watch?v=-zOrV-5vh1A
Then watch how it was made: https://www.youtube.com/watch?v=4KPjWZQ1lp0
Answer the Questions:
How many bouncy balls were used?
-There were used thousands of bouncy balls.
How many days did it take to film?
-It took 2 days to film it.
Where was it filmed?
-It was filmed on the hill in San Francisco.
Did they use CGI?
-No, they didn't use CGI.
What Camera Angles and positions were used?
-There were used high and low camera angles. The positions were used when the balls were going from up and down.
What planning went into making this advert and what problems were there to overcome?
-The plan of making this advert was focused on giving customers experiences through their products and services.
2 Paint Explosions (2008) Watch in Hi-Res: https://www.youtube.com/watch?v=q-ut_2GWIm4
Then watch how it was made: https://www.youtube.com/watch?v=QzqwtHpi6kI
Answer the Questions:
Where was it filmed?
-It was filmed in Glasgow, Scotland, in July 2006.
How much paint was used?
-70000 liters of environmentally friendly paint were used.
How many ‘bottle bombs’ were made?
-622 "bottle bombs" were made.
How much steel pipe?
-330 meters of steel pipe.
How many ‘mortars’?
-455 mortars.
How many kilometers of copper wire?
-57 km of copper wire.
How many detonators?
-1700 detonators.
How long did the planning take?
-It took four months and a couple of weeks, and they have been working solidly on it every day.
What were the ‘parameters’, the deadlines, and what could have gone wrong?
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How many camera angles and positions were used?
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Types of Adverts
Representation-ethnicity
What do we mean by the term ‘representation’? Answer specifically to media products.
-In media studies, representation is the way aspects of society, such as gender age, or ethnicity, are presented to audiences.
What is the difference between Race and Ethnicity?
-Race refers to the concept of dividing people into groups based on various sets of physical characteristics and the process of ascribing social meaning to those groups. Ethnicity describes the culture of people in a given geographic region, including their language, heritage, religion, and customs.
What role does the media play in constructing ideas about race and ethnicity?
-The role of race is more biological than social and is a way of grouping people according to characteristics that are passed on from generation to generation. The role of ethnicity is more social than biological. Ethnicity is related to culture and customs, for example, dress, food, and religious practices.
Do you think certain ethnic groups or races are portrayed as being more powerful than others?
-Races and ethnicity provide powerful symbols as a source of identity.
What is stereotyping? Can you think of positive and negative stereotypes?
-Stereotyping is to believe unfairly that all people or things with a particular characteristic are the same. It is not fair to stereotype a whole group of people based on one person you don't like.
-A positive stereotype refers to a subjectively favourable belief held about a social group. Examples of positive stereotypes are Asians with better math ability and African Americans with greater athletic ability.
-Examples of negative stereotypes are the dumb blonde stereotype, which is perpetuated by popular culture, including comedies, advertisements, and cartoons and the stereotype of the heartless rich people has been around for centuries. It is based on the false idea that wealthy people are somehow unable to empathise with the plight of the poor.
Do you see people who look like you represented in the media? Are these representations prominent and/or accurate?
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How do you think the ‘Representation’ of Afro-Caribbean people has changed in British popular television over the last 30 years. Think of black actors in soap operas and entertainment today compared to the 1970s and early 1980s days of ‘Love thy neighbour’ and ‘The black and white minstrel show’
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What stereotypes are represented in Mr Khan’s family in ‘Citizen Khan’
-The stereotype present in 'Citizen Khan', Ahmed offers some alternative programmers and comedians that he argues provide a more nuanced presentation of British Muslims and their identity. For example, the stand-up comedian Imran Yusuf uses his migrant identity for comedic purposes but rather ‘subverts perceptions about British Muslims’ and instead articulates ‘new notions of what it means to be a British Muslim’. The YouTube program Diary of a Badman can be seen to be a satire of the stereotypes regarding British Muslim identity. Consequently, it challenges these stereotypes as opposed to Citizen Khan which reinforces them.
reference:https://www.cardiff.ac.uk/__data/assets/pdf_file/0005/2420429/natasha-tiley-ma.pdf
Sound and film
Diegetic sound - is any sound that originates from the world of a film. Diegetic sound is to think of it as that could make a sound in the world of a film. If the characters can hear it, it's diegetic.
https://www.studiobinder.com/blog/what-is-diegetic-sound/
Non-diegetic sound - any sound in the film that doesn't originate from the world of the film. These are typically sounds that are added for effect in post-production. For example, a film soundtrack is almost always non-diegetic sound because the characters don't hear it. If the characters can't hear it, it's non-diegetic.
https://www.studiobinder.com/blog/what-is-non-diegetic-sound/
Voice-over - is a unique production technique where a person records a voice to narrate a story or add more information. We don't see the voice actor, but only hear them speak. A voice-over is used to provide more context or enhance an existing narrative.
https://speechify.com/blog/what-is-a-voice-over/?landing_url=https%3A%2F%2Fspeechify.com%2Fblog%2Fwhat-is-a-voice-over%2F
Soundtrack - a collection of recorded music that accompanies or is associated with a visual piece of media such as a film, television show, video game, or commercial. It can also refer to the music or sound specifically designed or chosen to enhance the mood, atmosphere, or narrative in these visual works.
https://www.definitions.net/definition/soundtrack
Dialogue -even internal monologue is considered diegetic sound because it's the voice inside the character's head.
Foley sounds
Foley sounds - the reproduction of everyday sound effects that are added to films, videos, and other media in post-production to enhance audio quality.
Examples of Foley sounds - breaking bones, creaking floors, squeaking doors, and footsteps.
Foley sounds examples:
- -Wings flapping: shaking a pair of latex gloves or opening and closing an umbrella.
- -Skiing, boarding, and walking on snow: pressing thumbs into a box of cornstarch.
- -Bones breaking: snapping a celery stalk.
- -Raining: frying bacon.
- -Controlled creaking: leaning on old chairs and stools.
- -Punches landing on a body: rolling up an old phone book and hitting a couch.
Audition practice
Denotation and Connotation
Radio Advert
-Target audience
Describe who you imagine your target audience to be. Age?
-The target audience for travel thermos cups is preferred outdoor enthusiasts, people who are working and want their drink to be at a specific temperature, for people who are traveling a lot.
-Aim
What do you want them to do?
-I want my audience to enjoy their hot or cold drink at the perfect temperature for longer periods and also the style and design of their thermos cup.
-Ideas
Explain three different approaches and pick the best for your script
-“Looking for the best travel mug?
Discover our favourite mugs that keep your hot and cold drinks made of stainless steel, have a large selection of colours and sizes, and are durable.”
-“Are you thirsty?
Enjoy drinking from a Drink&Drink thermos mug.
Keep it cool, keep it heated.”
Practice audio recording
Window-->Audio Clip Mixer to adjust the volume, click and drag the volume slider up or down. You can also change the volume of the sound by right-clicking on the audio and selecting 'Audio Gain' In the box that appears, enter a value in the "Adjust Gain by" field. To increase the volume, enter a positive value. To decrease the volume, input a negative value.
1. How does your advert meet the needs of your target audience: eg: through the use of offers, information, type of advert, etc. Why is it appealing to your target audience?
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2. How does the advert sound and how successful was your advert– make sure you mention the quality of dialogue, sound
effects and soundtrack.
- The quality of the dialogue is calm, soft and slow, the quality of the uplifting pad texture soundtrack and pouring drink sound effect creates relaxing mood and the drink sound is to present about the thermos mug when you are drinking from that.
3. What worked really well with your advert?
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4. What could you have done better if you had more time?
5. What technologies/software did you use to create your advert and what specific software tools did you use?
- I used Window-->Audio Clip Mixer to adjust the volume, click and drag the volume slider up or down.
6. What skills do you feel you need to develop further?
-The skills I need to develop further are how to change the volume of the sounds, music and voice so you can hear the voice more than music properly.
7. What professional examples of adverts influenced your design? Explain the influences in terms such as - similar audience, use of sounds, type of advert.
8. Mention how you experimented with audio design.
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